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Chalsa Tasting by Panibus, a flavor company
January 22, 2022 @ 2:00 pm - 6:30 pm
Taste Chalsa salsa, and meet the founder, at our Rt. 85 store between 2-4 PM, and at our 7th St. store between 4:30 – 6:30 PM – weather permitting!
Born out of a Jersey City kitchen not much larger than a walk in closet, Chalsa is a function of curiosity and creativity.
After spending one too many late nights in the lab i.e (kitchen) modifying the 1000th batch of my fresh roasted tomatillo salsa, I realized it wasn’t lacking flavor but meaning. I needed something that transcended the concept of salsa and conforming to my mantra of never following a recipe, it needed to embrace what made cooking so special to me. The inherent ability to draw from the cultural food palette to invent flavors that were universally consumed across a spectrum of dishes irrespective of cuisine.
Having an existing love for Indian food and culture, I was inspired by chutney, a staple meal compliment in Indian cuisine which already shared several of the ingredients with the salsa. Once infused with 7 peppers and 25 fresh ingredients including peaches & mangos, Chalsa was born. Versatile in use, delicious in taste, the mystique of Chalsa has driven me on a life pursuit to explore the global food landscape and create multidimensional culturally inspired flavors that could be applied to other product staples as well.
Ultimately, I realized that if you want something you never had, you have to do something you’ve never done.
-Tommy Penaherrera,
Founder, Pancibus